Political advertising has got smarter - but have we? Lush and Fat Rat Films have released a quirky drama-documentary, combining expert interviews with the likes of Guardian journalist, Carole Cadwalladr, and old-fashioned alien invasion melodrama. The documentary introduces the viewer to psychographic advertising techniques and explains how data from social media platforms may be fuelling … Continue reading Are mind-reading algorithms stealing our democracy?
By Tess Woolfenden. In the wake of the Cambridge Analytica scandal, the issue of social media regulation - or lack thereof - has been raised in mainstream public debate in the US and, to a lesser extent, here in the UK. The scandal – in which personal data from Facebook was harvested to create targeted … Continue reading Cambridge Analytica and the future of social media
By Areeq Chowdhury. The Cambridge Analytica debacle appears to be the straw that will break the camel’s back. The idea of data being unwittingly taken from users for the purpose of targeted advertising is nothing new, but the idea that it’s been done to contribute to the victory of Donald Trump, or perhaps Brexit, has … Continue reading With great power comes great regulation