Which Scottish #indyref campaign is leading on social media?

wetter togetherWith just over two weeks to go until Scotland decides it’s future in the Independence Referendum, WebRoots Democracy has analysed the social media followings of the two official campaigns who have been hitting social media hard with videos, statuses, twibbons and even ice-bucket challenges: Yes Scotland and Better Together.

This analysis is on the basis of Facebook, Twitter, and Google+ followers.

On Twitter and Facebook, the Yes Scotland campaign is the clear winner with 67% of the share on Twitter (67,766 followers), and 58% on Facebook (240,095 likes).  On Google+, Yes Scotland are edging it with 51.1% of the share (34,534 followers).

The Better Together campaign has 33,140 Twitter followers, 174,366 Facebook likes, and 33,031 Google+ followers.

There is no data currently available for the number of YouTube subscribers to Yes Scotland’s channel, however in the number of views, Better Together is leading with 1,036,668 views compared to the Yes campaign’s 600,333.  However, this may be in part due to Better Together’s ‘The woman who made up her mind‘ video which came under heavy criticism on social media.

Not including YouTube, the Yes Scotland campaign is winning on social media with 58.7% compared to Better Together’s 41.3%.

Away from the Scottish Independence debate, in terms of political parties’ social media presence, far-right party Britain First is still leading on Facebook and Twitter with a combined following of 413,418, followed by the Conservatives (376,951); Labour (334,103); UKIP (303,932); Liberal Democrats (171,332); BNP (170,746); and the Green Party (144,458).

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