In the run up to the 2015 General Election, WebRoots Democracy will be analysing the social media followings of the main political parties and publishing monthly ‘Election by Social Media’ results.
This analysis is on the basis of Facebook and Twitter followers and generates a percentage share of followers, where in this case followers equals votes.
Below are the results for May 31st, 2014:
In this analysis, the Conservatives are just edging Labour by 0.2% on social media as a result of a stronger Facebook following (203,175 likes).
Labour have the best Twitter presence, however, with 139,546 followers; over 27,000 followers ahead of the Conservative Party.
UKIP are also performing strongly on Facebook (194,058 likes) making up for a poor Twitter following (61,716).
The Liberal Democrats take 4th place, thanks to a stronger Facebook presence. On Twitter, they are almost neck-and-neck with the Green Party.