In the run up to the 2015 General Election, WebRoots Democracy will be analysing the social media followings of the main political parties and publishing monthly ‘Election by Social Media’ results.
This analysis is on the basis of Facebook and Twitter followers and generates a percentage share of followers, where in this case followers equals votes.
Below are the results for June 29th, 2014:
Britain First is a far-right, nationalist party formed by ex-members of the British National Party in 2011. It has no elected representatives in Local Councils, the European Parliament, or the UK Parliament, but the popularity of its Facebook page has surged since the 2014 D-Day.
In this analysis, Britain First are ahead of the Conservatives by 8.9 percentage points on social media as a result of a stronger Facebook following (497,554 likes).
Labour have the best Twitter presence, however, with 142,629 followers; over 28,000 followers ahead of the Conservative Party.
UKIP are also performing strongly on Facebook (226,091 likes) making up for a poor Twitter following (62,663).
The Liberal Democrats take 5th place, thanks to a stronger Facebook presence. On Twitter, they are almost neck-and-neck with the Green Party.
Similar to UKIP, Britain First have a weak Twitter presence with just 3,655 followers.
See last month’s analysis here.